What Is Nacirema - Free Essay Example

Nacirema Discussion The account depicts the Nacirema individuals body customs, and how these effects and impacts their day by day lives, network, and culture. In spite of the fact that the movements are perceived by their kin as ceremonies, it can even be seen as a routine with regards to custom or a necessary piece of their every day normal, one that cant be isolated from their history and characters. The customs of the Nacirema individuals were bounty and more often than not is an undisclosed undertaking gone down to the cutting edge in incredible mystery, and even after the numerous investigations of anthropologists, their actual object was yet to be known.. Through the eyes of individuals outside their way of life, no doubt they are masochists readily experiencing the customs that their general public maintains, regardless of whether what present day individuals can see are simply guiltless and obedient individuals being given faulty treatment while as yet paying a decent measure of remuneration, whether their condition enhanced or not. There may be a greater importance to them experiencing those customs, beside it effectively turning into a piece of their lives-it can likewise be a transitional experience, a type of love, or an indication of deference towards their divinities. The day by day mystery ceremonies of the Nacirema individuals are practically comparable upon portrayal to the day by day cleanliness rehearses that we do each day, and after perusing the account, it is difficult to isolate from the reasoning that perhaps what they are doing is every one of the a piece of lifes need, and essentially, that those are the implies that they have accessible for them right now? In any case, those customs may be what our cutting edge luxuries were before advancements improved their face, and as referenced by Malowinski, without these antecedents, we probably wont know whether things, for example, the necessities we are underestimating these days would have been produced to what they are at the present time.

How To Use the Two German Past Tenses

Although both English and German use the  simple past tense  (Imperfekt) and the  present perfect tense  (Perfekt) to talk about past events, there are some major differences in the way each language uses these tenses. If you need to know more about the structure and grammar of these tenses, see the links below. Here we will focus on when and how to use each past tense in German. The Simple Past  (Imperfekt) Well start with the so-called simple past because its simple. Actually, its called simple because its a one-word tense (hatte,  ging,  sprach,  machte) and isnt a compound tense like the present perfect (hat gehabt,  ist gegangen,  habe gesprochen,  haben gemacht). To be precise and technical, the  Imperfekt  or narrative past tense refers to a past event that is not yet fully completed (Latin  perfect), but I have never seen how this applies to its actual use in German in any practical way. However, it is sometimes useful to think of the narrative past as being used to describe a series of connected events in the past, i.e., a narrative. This is in contrast to the present perfect described below, which (technically) is used to describe isolated events in the past. Used less in conversation and more in print/writing, the simple past, narrative past, or imperfect tense is often described as the more formal of the two basic past tenses in German and it is found primarily in books and newspapers. Therefore, with a few important exceptions, for the average learner it is more important to recognize and be able to read the simple past than to use it. (Such exceptions include helping verbs such as  haben,  sein,  werden, the modal verbs, and few others, whose simple past tense forms are often used in conversation as well as written German.) The German simple past tense may have several English equivalents. A phrase such as, er spielte Golf, can be translated into English as: he was playing golf, he used to play golf, he played golf, or he did play golf, depending on the context. As a general rule, the farther south you go in German Europe, the less the simple past is used in conversation. Speakers in Bavaria and Austria are more likely to say, Ich bin in London gewesen, rather than Ich war in London. (I was in London.) They view the simple past as more aloof and cold than the present perfect, but you should not be overly concerned about such details. Both forms are correct and most German-speakers are thrilled when a foreigner can speak their language at all! Just remember this simple rule for the simple past: it is used mostly for narration in books, newspapers, and written texts, less in conversation. Which brings us to the next German past tense... The Present Perfect  (Perfekt) The present perfect is a compound (two-word) tense formed by combining an auxiliary (helping) verb with the past participle. Its name comes from the fact that the present tense form of the auxiliary verb is used, and the word perfect, which, as we mentioned above, is Latin for done/completed. (The  past perfect  [pluperfect,  Plusquamperfekt] uses the simple past tense of the auxiliary verb.) This particular German past tense form is also known as the conversational past, reflecting its primary use in conversational, spoken German. Because the present perfect or conversational past is used in spoken German, it is important to learn how this tense is formed and used. However, just as the simple past is not used exclusively in print/writing, neither is the present perfect used only for spoken German. The present perfect (and past perfect) is also used in newspapers and books, but not as often as the simple past. Most grammar books tell you that the German present perfect is used to indicate that something is finished at the time of speaking or that a completed past event has results that continue into the present. That can be useful to know, but it is more important to recognize some of the major differences in the way the present perfect is used in German and English. For instance, if you want to express, I used to live in Munich in German, you can say, Ich habe in Mà ¼nchen gewohnt. - a completed event (you no longer live in Munich). On the other hand, if you want to say, I have lived/have been living in Munich for ten years, you cant use the perfect tense (or any past tense) because youre talking about an event in the present (you are still living in Munich). So German uses the present tense (with  schon seit) in this situation: Ich wohne schon seit zehn Jahren in Mà ¼nchen, literally I live since ten years in Munich. (A sentence structure that Germans sometimes mistakenly use when going from German to English!) English-speakers also need to understand that a German present perfect phrase such as, er hat Geige gespielt, can be translated into English as: he has played (the) violin, he used to play (the) violin, he played (the) violin, he was playing (the) violin, or even he did play (the) violin, depending on the context. In fact, for a sentence such as, Beethoven hat nur eine Oper komponiert, it would only be correct to translate it into the English simple past, Beethoven composed only one opera, rather than the English present perfect, Beethoven has composed only one opera. (The latter incorrectly implies that Beethoven is still alive and composing.)

Types Of Research Paradigms And Methods - 1123 Words

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake. Research paradigms are ‘the entire constellation of beliefs, values, techniques, and so on shared by members of a given community’ (Kuhn, 1970, p.175). The three most common paradigms are positivism, constructivism or interpretivism and pragmatism. Each of these can be categorised further by examining their: ontology, epistemology and methodology. Fundamentally, ontology is the nature of reality, epistemology describes the relationship the investigator has with their version of reality, and methodology is the various techniques and tools used to analysis their research. Positivists†¦show more content†¦So, they are associated with the mixed methods approach. Research methodologies can be divided into three different approaches; quantitative, qualitative and mixed methods. Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising. Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizesShow MoreRelatedThe Social Construction Of Experience1437 Words   |  6 Pages15). Quantitative researchers perceive reality as observable and external so that they are interested in conducting research which is based on measurement or calculation. Therefore, it is the ontological and epistemological beliefs that usually drive the methodological preferences, but what helps the researchers make their final decisions about research methods is the guiding research question(s). Sechrest and Sidani (1995) point out the commonality that bot h methodologies â€Å"describe their data, constructRead MoreConcepts And Assumptions While Conducting Research1425 Words   |  6 Pagesconducting research. These different perspectives can be described as paradigm. Cooper and White (2012) state that â€Å"a paradigm can be viewed as a set of logically related assumptions, concepts, or principles that tend to guide our thinking and the important assumptions that we have about how the world functions† (p. 15). In the field of education, there are two widely recognized research paradigms: qualitative and quantitative. As one of the most important research paradigms, quantitative paradigm dominatedRead MoreRationale For Selecting A Research1038 Words   |  5 Pages 3.0 INTRODUCTION The aim of this chapter is to validate the method of the research which will be used in this study. The different type of ploy that will be used in delivering this research will be explained and the chosen strategy will also be highlighted. There will also be an explanation on the rationale for selection. Also in this chapter, I will explain comprehensively the merits and demerits of the method chosen and highlight various ways which this dissertation will be undertaken alongsideRead MoreA Research On Computer System1035 Words   |  5 Pagesdeciding factor of what a research will unfold. Research is a process to discover new knowledge for either personal or professional to solve a problem. Unconsciously, most people are researchers most of the time with no define or formal process. I believe people do not necessarily think of themselves as researchers but research is about collecting information that tells us about something and helps to make informed decisions. As one go about their daily routine, research done whether it is readingRead MoreAcademic Integration Into Career Technical Education1152 Words   |  5 Pagesshared-time Career Technical Centers that lack teachers academically certified The constructivist paradigm emphasizes the importance of exploring how different stakeholders in a social setting construct their beliefs (Mertens, 2015). It also suggests that learners develop a theory and gain knowledge from their experiences; specifically, to understand a process or phenomenon (Mertens, 2015). The constructivist paradigm relates to my problem of practice because I am seeking information to gain knowledge andRead MorePositivist And Indigenous Research Paradigm Essay851 Words   |  4 PagesPositivist and Indigenous Research Paradigm In this research entry, I will compare the positivist and Indigenous research paradigms. Similar Procedures for data collection: A basic similarity lies between the two methods. Both the positivist and indigenous research methods use the same procedures to gather the data and handle in the same way as collected. In fact, both the research methods work alongside the three aspects of research paradigm even while they have different perspective to use andRead MoreResearch on Nursing Program1146 Words   |  5 Pages DEFINITION: Research is a process in which the investigator actively determines the question to answer, creates a data collection and analysis plan as well as a plan to control for events (known as threats) that would influence the outcome(Burns and Grove,2005).Nursing research is a systematic enquiry that seeks to add new nursing knowledge to benefit patients, families and communities. Research based practice is arguably the hallmark of professional nursing and is essential for high quality clinicalRead MoreRelationship Between Employees And Business1189 Words   |  5 PagesIntroduction Research is about systematically obtaining and analysing data to increase our knowledge about a topic in which we are interested (Saunders et al. 2010). In order to develop a good research topic the objectives needs to be clearly identified.Formulating a research question is an intellectually challenging and time-consuming undertaking (Saunders and Lewis, 2012). Denescombe mentions (2012, p.167) that â€Å" a topic for research should be something that lends itself to being researched usingRead MoreListening And Listening With Hearing Loss766 Words   |  4 Pageschallenge for individuals with hearing loss, but it also diminishes their cognitive abilities to multi-task. Research regarding listening effort is limited; therefore, concrete definitions for listening effort and listening-related fatigue (LRF) have yet to be established. Using working definitions, various methods have been used in research to measure listening effort and LRF. Research Questions: 1. What is listening effort? 2. What is listening-related fatigue? 3. How have listening effort andRead MoreResearch Methodology And Philosophical Perspective1452 Words   |  6 PagesResearch Methodology 4. 1 Overview This chapter explains the research method and philosophical perspective that adapted for this study. The chapter discusses how the research objectives will be addressed. The chapter is organized to represent several teams as follows: Section 4.1 introduces a brief about the chapter structure. Section 4.2 explains the philosophical perspective of this research which is approached by using mixed methods (Qualitative and Quantitative methods). Section 4.3 presents

Freedom of Religion or Belief in Russia - 1799 Words

This paper will present freedom of religion or belief in the Russian federation context. It will focus on how religion is practiced in Russia, the relationship between people with different religious practices, tensions cause by differences in religion, and government interventions towards religion and belief. The Russian Federation like any other state constructed laws that regulate freedom of religion and belief. Different state construct different law based on; customary law, statutes, court presidents, administrative regulations and many more, while Russia chose the constitution. According to The Constitution of Russian Federation (1993), â€Å"Everyone shall be guaranteed the right to freedom of conscience, to freedom of religious worship,†¦show more content†¦Although Russian’s freedom of religion and belief is protected by law; discrimination and inequality still exists. Some religious beliefs and practices are undermined. Individuals are not treated equally because of what they believe in. The state representatives and other members of the general public prevent individuals from enjoying their freedom of religion. State representatives attempt to defend freedom of religion on paper, while creating contradictory statements, and implementing policies that prevent re ligious freedom. This is marked by a report in New York Times in, 16/09/2000. According to the report; state representatives gathered to discuss whether two neighboring Pentecostal churches should be legally registered. The two churches were judged on their religious practices, which is something prohibited by the Russian law of religion. The report also revealed that, the two churches were not allowed to be legally registers because it is assumed they use ‘psychological manipulation’. It was not only state representatives, that were against the religious practices of these churches, the courts were also involved. The court imposed very intense decisions on them. According to theShow MoreRelatedReligion And State During Soviet Russia1467 Words   |  6 PagesRELIGION AND STATE IN POST SOVIET RUSSIA. INTRODUCTION Religion has had a special history in Russia, having to go through periods of total control over the society to being reduced to nothing when the political power wanted to be the only thing people could believe in. By 1988, the persecutions against the clerics and the believers stopped in the USSR. Since then, the religious landscape has been evolving in Russia and former soviet republics. Religion takes a specific place in society, and playsRead MoreRussian And American Lives : Russia1044 Words   |  5 Pageshistories. Russia, also known as Russian Federation, is the largest country in the world. It is made up of 9 various time zones and shares its land borders with 14 neighboring countries. 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Russia covers one-sixth of the entire world’s land mass and has had a significant part in modern history. However, in order to understand why a country has become what it is now, one must look at its culture. A country’s culture notRead MoreThe Conflict Between Church And State Essay1446 Words   |  6 Pagesbeen struggles with cultural differences, a revised Nicene Creed, a struggle for independence, a fight for control. The State has had to deal with hostel take overs, new political parties trying to gain control. We have even seen attempts to wipe religion out, completely remove it to create an atheist society. There will always be a struggle with the State trying to control what the Church does and the Church trying to control what the State does, es pecially when political issues involve moral andRead MoreEssay on Western Civilization1179 Words   |  5 Pagesthis course in terms of progress, they will be religion, humanism, individualism and secularism. I will discuss these concepts within the countries of England, France, and Russia, and show my point of view on each. Religion was very dominant throughout the early history in England, especially during the 16th and 17th centuries. This started to change during the late 17th century, when people started focusing more on human reason rather than religion. One of the reasons that people started losingRead MoreThe Integration Of Immigrants Into American Religious Life1147 Words   |  5 Pageswhich experienced high levels of immigration. From countries such as Poland, Ireland, Russia, and Germany. Many of these ethnic groups were Catholic and Jewish parishioners. Immigration impacted American’s religious life in the nineteenth century be result of immigrants religious traditions, the establishment of new laws coinciding with religion, and biblical criticism, which affected society’s view point on religion. All immigrants have origin stories, which impacted their new homelands. For exampleRead MoreRomes Contribution to Todays Society Essay934 Words   |  4 Pagesoutgrowth of Judaism, one of the three major monotheistic religions (Judaism, Christianity, and Islam) practiced during the Roman era. Monotheistic beliefs established its roots as early as 800 B.C. when the Judaic Israelites lived under Babylonian captivity after the end of the reign of King Solomon (Kagan, et. al., 1995, 28.). Eventually, this triumvirate of religions developed as separate and distinct faiths but shared the core belief that there was one God, who reigns supreme over all creationRead MoreThe End of Absolutism in Europe Essay examples814 Words   |  4 PagesDuring the late 17th and early 18th century, many European nations such as France and Russia were absolute monarchies. Even countries such as England had kings who at least attempted to implement absolutism. Indeed the concept of absolutism, where the mo narch is the unquestionably highest authority and absolute ruler of every element in the realm, is certainly appealing to any sovereign. However, this unrestricted power was abused, and by the end of the 18th century, absolutism was gone. Absolutism

Sustainability of a Brand During Rapid Global Expansion

Strategic Marketing Case Analysis Banyan Tree: Sustainability of a Brand During Rapid Global Expansion [pic] Prof. Julie H. Yu The Chinese University of Hong Kong February 2011 A project by: Keevin Wong Ian Leung Daniel Lam Ada Leung Enoch Ma Anna Laura Riemann Table of Contents 1. Introduction 1 1.1 Company Background 1 1.2 S-T-P Strategy 2 1.2.1 Segmentation 2 1.2.2 Targeting 3 1.2.3 Positioning 3 1.3 Success Factors 4 1.3.1 Strong Brand Recognition 4 1.3.2 Integrated Capabilities 4 1.3.3 Triangular Business Scope 5 1.3.4 Experienced and Multi-disciplinary Management 5 2. Decision Situation 6 3. Proposed Alternatives 7 3.1 Banyan Tree Flagship†¦show more content†¦The company would like to associate the brand with customers’ memorable experience by providing unique experiences to the customers. Besides, Banyan Tree embedded CSR into the company’s values in order to add even more value to the brand. The associative value provides an emotional attachment between the brand and the customers which offers the brand a unique position inducing customers’ loyalty and supporting the company’s premium pricing. 1.3 Success Factors Banyan Tree’s success across diverse markets rests on some fundamentals. 1.3.1 Strong Brand Recognition Positioned in the very niche market, the aspirational brand philosophy of Banyan Tree supports its premium pricing. The Banyan Tree brand is highly recognized and appreciated. By the end of 2006, the hotel has received 260 awards and accolades. Selective awards received in 2006 are categorized and listed below: [pic] 1.3.2 Integrated Capabilities Banyan Tree focuses on customers’ total experience. Thus it provides comprehensive and integrated services. This business scope enables the company to create new products, bring them to market quickly and manage costs well. The triangular scope on the next page embraces the business operations of Banyan Tree. 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This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola’s business income is generated from non-US sources (Coca-ColaRead MoreSupply Chain Management For Fast Fashion Industry1623 Words   |  7 Pagesprocess in the fast fashion segment of fashion industry; a case study based approach focusing on HM and its main competitors. Abstract In recent years, the rapid changes in the fast fashion industry, a highly concerned about environmental issues as well as the sustainability for the company. Thus, it is a big challenge for the company s global operations to think about how to use the market intelligence, sensitive response and do more eco-friendly produce to stand out in a competitive market. InRead MoreMcdonalds Case Analysis1362 Words   |  6 PagesMcDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menuRead MoreSwot Analysis : Whole Foods Market1618 Words   |  7 PagesSWOT analysis. The research and SWOT analysis has been used to recommend a strategy for growth and sustainability of Whole Foods Market. Company Background Whole Foods Market is a leading retailer of natural and organic foods. The company was created through a merger of two smaller stores, Safer Way Natural Foods and Clarkesville Natural Grocery in 1980. 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Cyber security Compliance and Business Continuity †Free Samples

Question: Discuss about the Cyber security Compliance and Business Continuity. Answer: Introduction Cyber security could be termed as the preservation and protection of digital systems from piracy or destruction due to undesirable breaches. These breaches may be done by malicious or unauthorized users. The digital systems that need protection may be Information Technology components such as data, hardware or software. Cyber security is also breached if there is an interruption in the services provided by computer systems (Probst et.al, 2013). The significance of cyber security becomes critical in domains like finance, health care, defence or business, as these fields make use of humongous load of data and information. Due to the sensitivity in the nature of some kinds of data, like financial, private or intellectual property, an attempt for illegal use could be disastrous and may result in adverse outcomes. For a business to flourish and move ahead in an uninterrupted fashion, data has to be transmitted continuously and unceasingly. During this uninterrupted flow of data, there sho uld be procedures to ensure that data and information that is being transmitted is secure always. Since the frequency and ingenuity of cyber attacks is growing on a day by day basis, the systems that are responsible for protecting data and information related to fields like finance and personal security has to adopt steps to protect data confidentiality (Kritzinger and von Solms, 2010). The significance of cyber security becomes all the more important in the midst of a recent revelation by top intelligence agencies that cyber attacks could be the highest threats to federal security eclipsing other crimes in the near future. Unexpected catastrophes and crashes may inevitably occur in any business, if it comprises sensitive data and the transfer of information. Information technology and business are becoming increasingly interdependent on each other nowadays and many of the objectives of a business rely heavily on IT. As the relevance of internet trading and online activity of a business concern is expanding day by day, even a slight disruption in an organizations online presence or activity might result in huge loss monetary wise (Karim, 2011). The majority of companies which deal in e-business adopt a Disaster Recovery Plan to redeem its data and continue its online activities in case of a major setback. In case this recovery plan does not restore the companys activities back to normalcy, a more formal and strategic approach is followed to achieve business continuance. This approach is called the Business Continuity Plan and it ensures the important components and resources are continuously available f or the uninterrupted flow of the business. Business Continuity could be roughly defined as the ability of an organization in devising strategies that help in restoring the company to its original form once a disruption occurs in its operations. Having a well etched out business continuity strategy gives a foundation for the resources in times of a catastrophe, and guarantees the reliability a business needs. Abiding to certain rules called business compliance would help an organization in achieving business continuance. Compliance, in its general sense could be termed as the readiness of an organization or an individual in accepting the rules set forth by an authoritative body (Jouini et.al, 2014). For a business, compliance could be termed as its willingness to adhere to certain standards put forth by the governing bodies that ensure at least minimal security against cyber attacks. SWOT Analysis RealEstate.co.au is an Australian real estate company with a well etched out web and mobile platform that deals in the trade of property. The company has used state of the art Information and Communication Technology (ICT) to design a website that is used for the advancement of the business and cater to the needs of the customer. Prospective buyers can access the website or the mobile app by the help of compact and portable devices such as smart phones, tablets or laptops. In addition to the website, the company has also developed a mobile application with a matching interface as that of the website. The website and the mobile app together would serve as an ideal platform for prospective buyers to buy, view or choose a property at a desired location. A SWOT analysis is done on the company to gain insight into its operations and their subsequent plans for growth. Strengths co.au has a global presence which is well demonstrated by its pervasive online presence. The website has a customized appearance for different countries. They cater to an international audience by localizing its user interface to different languages. The appearance of the website is very coordinated and systemized. The specifications of the properties are etched out well and displayed through the website. The company provides an app with images and interactive features for the users to browse through the properties on display. They are also provided with different options to customize their search. The company also has a strong presence in social media platforms such as facebook, twitter, linkedin and youtube. These sites are used for advertising and showcasing their presence and experience in the real estate arena. With the website and the mobile app, the company intends to reach to clients on far and remote locations. The site gives them additional interactive features so that the clients can have a better look at the property they intend to own or rent. Weakness The performance of the website in a few browsers tends to be slow and takes considerable amount of time to load. Some of the functionalities that has been introduced in the website have not been completely integrated in the mobile app. This creates a mismatch in the websites appearance in different devices. The company does not have the required amount of IT resources with ample experience to support the system in case of an emergency or a breakdown. The infrastructure, system and the gateways being used by the company are not contemporary or state of the art. This becomes a limitation in hosting modern technologies and updating the services as quickly as intended. Since the site hosts a number of localized versions for different countries, there should be enough IT personnel to take care of the local and global changes. The changes have to be monitored and updated accordingly in the website. Currently the company is at a shortage of skilled and experienced personnel. Since RealEstate.co.au plans to extend its services mainly through the online medium, there is a threat of losing traditional customers who may not be computer savvy Opportunities The increasing use of mobile devices has made the company to concentrate more on incorporating interactive features on the mobile apps. Additional features like Youtube videos could be included in the website. This gives the users a more interactive feel of visiting the place from the comfort of their homes. Data analytics could be used for collecting information about the characteristics and information about the users of the website. Demographic data about the users could be used by the company for pitching promotions and deals. Better platforms could be provided for the users to interact with the company officials. They could offer online message portals or feedback forms within the website for the customers to explain their need, the type of property or the location they prefer. The general trend of increasing website and mobile app users could be used by the company towards its advantage. The company can provide a more streamlined and automated system that provides accurate and easy service to the customers. Threats Different devices like smart phones, tablets and palmtops would be accessing the application of Realestate.co.au by a number of different browsers. It may be noted that the mobile app is compatible with these devices. Increasing competition among other international real estate agents may put extra burden on the company to modernise and use state of the art tools. This may cause a cost overhead as there would be a pressure to recruit resources with technical expertise. The issue of security is always relevant for companies that use the customers personal data for business. The more the company provides in terms of the services and facilities, the more issues may arise in terms of user privacy of data and security threats. The rate of growth and updation in ICT related technologies has been more than expected. There is an upsurge in the number of users accessing the application and the website. Hence care should be given that a performance degradation does not occur. Summary and recommendations RealEstate.com.au provides a platform to the general public and prospective clients an opportunity to have a better assessment of the properties that they plan to buy, sell, rent or own by introducing ICT into their business. The company intends to build its customer base by introducing new Information and Communication technology strategies. The immediate aim is of having a far reaching audience, to consolidate its position as a leader the real estate domain. The company intends to open up new avenues by localising its website to a global audience and by launching it in different countries and languages. By including interactive features and adopting new technology the company also plans to provide better experience and satisfaction for the prospective buyers. Technological expertise could be used further by the company authorities in different activities ranging from data collection about the users to delivering a simple, customer friendly design to the users. Short term goals From the SWOT analysis, it is clear that the company lacks the necessary resources or the infrastructure to handle the ICT advances they have made in the short span of time. Priorities have to be set on what solutions are to be made on the website and how it can address the incompatibility issues of different browsers or operating systems. Midterm goals Over the next 12 to 18 months, the company plans to launch several pilot programs and promotional events through its website and mobile app. The company aims at collecting user data and information like demographic data of the users from the website. They plan to customize the appearance and functionalities of the website catering to the audience choices. Long term goals The company intends to have a global presence over the next three to five years. The company officials have decided to attain better performance by increasing sales through efficient IT governance strategies. As the company grows globally, there should be strategic methods to ensure the consistency of data and functionalities across cross platform users. Data analytics could be further used to gather deeper insights about the users buying tendencies and customize the website and mobile app accordingly. All these are to be done without compromising on privacy and security. Why is Cybersecurity important? The main intent of Cybersecurity is to keep electronic data confidential and intact from theft and piracy. Adopting cybersecurity measures would ensure that all the electronic systems and data within a business are not subject to illegal or unauthenticated use (Rid and Buchanan, 2013). The term cybersecurity implies to both hardware and software used in a business and may be used to safeguard all the information technology components that range from something as simple as private data to information as complex as the ones pert that pertain to national security. With the growing incidence of internet and its usage, the sharing of electronic data has increase manifolds. The need for a security mechanism to protect and safe guard this electronic data and devices have become more critical in the recent years. To make sure that a system is impregnable against any form of security attacks, a deep knowledge about the susceptibility of the system against the different forms of common securit y threats is required (Kumar et.al, 2006). Cybersecurity mechanisms can effectively counter security breaches in this case, if there is some information and insight about the systems security lapses and the extent to which they could be exploited by unauthorised access or security breaches. Common types of security breaches The different kinds of security breaches could be enumerated as follows: Denial of Service Denial of service is a very common type of security breach which denies the user rightful access towards a system or a resource. A common strategy of attaining denial of service is by overloading the system and not allowing the rightful owner access to a resource for which he has access and control. Bugs, Viruses and other Ransomware Bugs and viruses are common programs that sneak into a system and alter the existing structure of the system and make it behave erratically or unexpectedly. Ransomware is another serious form of security breach, which gains entry into a system and locks the resources in the system ad refuses to let go of the resources unless a ransom is being paid. Backdoor attacks This is another type of security breach that gains access of a system without any usual authentication procedures. In backdoor attacks a virus is created to gain control over a system by hackers who intend to gain access of a system. Types of Cybersecurity mechanisms Cybersecurity is a generic term and it could be used to denote any kind of resource or component that is being protected against unauthorised access (Razzaq et.al, 2013). Depending upon the nature of the component or resource being protected, cybersecurity mechanisms can be subdivided into the following categories: Application Security Applications are software components that are used to accomplish specific tasks for the end user. Applications are utility programs created by the programmer and can be susceptible to security breaches during any security threats during the different stages as it is being developed (Six, 2011). The different stages during which an application is being created could be listed out as the designing, coding, deployment and implementation. The security mechanisms being offered during these different stages are an authentication mechanism that authorizes the authenticity of the user and an auditing process that logs in each and every action of a particular use. Information Security Information security could be defined as the procedure of safeguarding information from unauthenticated users. Information security is again a very broad term and could be used to denote the strategies that are followed to maintain the integrity and confidentiality of both data and systems (Bulgurcu, et.al, 2010). Confidentiality and integrity ensure two things, that secure data and information gets transmitted only to the authorized receiver and that no modification happens to the data during its transit from the source to the destination. The protection mechanisms that are provided for ensuring that information security is guaranteed to the users are termed as identification and authentication (Lewis, 2002). Both these procedures provide certain rules to ensure that there is no unauthorized access to the information systems. Apart from this, Cryptography is another technique where data is scrambled into an intermediate form while it is being sent to a destination that could be unsc rambled and read only by the intended receiver. Network security Network security denotes the different security policies followed to prevent unauthorized users from entering into a network. Network security also denotes the security mechanisms that prevent an unauthorized entity from accessing a network or modifying or accessing the resources in the network (Perlman et.al, 2016). Unauthorized access to a network connected resource would result in a breach of the whole networks security mechanism. A few methods of providing security to network components include the installation of components like firewalls, virtual private networks and intrusion prevention systems (Rowe, et.al, 2011). Network security is very critical towards preserving a company or organizations data integrity and security policy as an unauthenticated user can gain access to any remote device and get critical information from the main repositories of data storage. Business Continuity While discussing about Cyber security and attacks, it is very relevant and pertinent to discuss about Business Continuity. As mentioned before, Business Continuity comprises of all the strategies and backup mechanisms required mandatorily by a business to keep functioning continuously even during a major disruption in its normal functioning. The strategies that are used to recover from the temporary disruption in the business and continue its normal operation is called as disaster recovery. The formal definition of Business Continuity describes it as a compilation of methods and mechanisms that is planned, prepared and stored for disposal at the event of a catastrophe or a disastrous situation. The need for a business continuity plan becomes all the more important in a business as it is impossible to predict the incidence of a disaster. In todays internet driven world, the importance and emergence of e-business and an internet driven market has become a matter of endurance and surviv al for many organizations. As the operations provided by e-business has to cater to the consumers 24 hours a day, 7 days a week, the reliance of the business on Information technology and related concepts that provide an IT infrastructure is very substantial. This makes even an hours duration of downtime or disruption disastrous for the business in the long run as it is a failure in catering to the needs of the customer. So most companies adopt a procedure formally termed as the Business Continuity Plan for explicitly specifying the procedures to follow in case of a disruption. These procedures are termed as the Business Continuity Plan and restores the critical components back to normalcy making them function as before. When is a Business Continuity plan required A Business Continuity Plan is required at certain occasions when an interruption occurs in the business. These interruptions could be disastrous for the smooth functioning of a system. There are certain events which disrupts the continuity of a business and which requires a Business Continuity plan mandatorily (Walters, 2014). The most common types of interruptions are during the attacks of malicious software. The malicious software may comprise of different programs that temporarily stop the functioning of the system. A disruption may also occur due to a failure in the power supply, internet or other major equipments. Apart from these an application failure or a database issue could also sabotage the normal functioning of a business for a few hours and stop its routine and conventional flow. As the functioning of a business concerns IT activities has shifted from a centralized repository to a distributed architecture during the recent years, the data and information may be distribut ed all throughout the business. Due to this it is a better practice to involve a variety of team members in the Business Continuity Plan like the higher authorities which include the managers and top officials as well as the IT employees who oversee the network and administration activities. Conclusion Cybersecurity compliance is a set of procedures that are put forward in published materials that attempt to protect the security of the IT components and resources of a user or organization. These components could specifically be the users, devices, data, information, the application programs or the network. The primary aim of the compliance standards is to reduce the risks, including prevention or mitigation of security threats like unauthorized access. The compliance standards are generally a collections of strategies that contain guidelines, instructions and risk management techniques to assure the safety of the resources within the organization. References Bulgurcu, B., Cavusoglu, H., Benbasat, I. (2010). Information security policy compliance: an empirical study of rationality-based beliefs and information security awareness. MIS quarterly, 34(3), 523-548.Jouini, M., Rabai, L. B. A., Aissa, A. B. (2014). Classification of security threats in information systems. Procedia Computer Science, 32, 489-496.Karim, A. J. (2011). Business disaster preparedness: An empirical study for measuring the factors of business continuity to face business disaster. International Journal of Business and Social Science, 2(18).Kritzinger, E., von Solms, S. H. (2010). Cyber security for home users: A new way of protection through awareness enforcement. Computers Security, 29(8), 840-847.Perlman, R., Kaufman, C., Speciner, M. (2016). Network security: private communication in a public world. Pearson Education India. Kumar, V., Srivastava, J., Lazarevic, A. (Eds.). (2006). Managing cyber threats: issues, approaches, and challenges (Vol. 5). Springer Scie nce Business MediaLewis, J. A. (2002). Assessing the risks of cyber terrorism, cyber war and other cyber threats. Washington, DC: Center for Strategic International Studies Probst, C. W., Hunker, J., Gollmann, D., Bishop, M. (2010). Aspects of insider threats. In Insider Threats in Cyber Security(pp. 1-15). Springer US.Razzaq, A., Hur, A., Ahmad, H. F., Masood, M. (2013, March). Cyber security: Threats, reasons, challenges, methodologies and state of the art solutions for industrial applications. In Autonomous Decentralized Systems (ISADS), 2013 IEEE Eleventh International Symposium on (pp. 1-6). IEEE.Rid, T., Buchanan, B. (2015). Attributing cyber attacks. Journal of Strategic Studies, 38(1-2), 4-37.Rowe, D. C., Lunt, B. M., Ekstrom, J. J. (2011, October). The role of cyber-security in information technology education. In Proceedings of the 2011 conference on Information technology education (pp. 113-122). ACM.Six, J. (2011). Application Security for the Android Platform: Pro cesses, Permissions, and Other Safeguards. " O'Reilly Media, Inc.".Walters, R. (2014). Cyber attacks on US companies in 2014. The Heritage Foundation, 4289, 1-5

A View From TheBridge research Essay Example For Students

A View From TheBridge research Essay Rodolpho is an extravert. Throughout the play he endeavours to make himself recognized by everyone especially Catherine. His loud outward actions and words really aggravate Eddie; he is his nemesis, which is the main cause of the build up of dramatic tension throughout the play. Rodolpho is liked by most although maybe not understood (he is very different to the average American man). Rodolpho puts pressure on characters relationships. He brings themes to the book such as incest, jealousy, law and justice. Overall, Rodolpho is Arthur Millers tool for dramatic techniques. During this essay I will be visiting these subjects. At the beginning of the play Arthur Miller shows how Rudolpho is already affecting the characters relationships after such a short time of living with the family. Rudolpho already has started an argument between Eddie and Beatrice because he has taken Catherine out to the cinema and they have not returned yet and Eddie becomes frustrated. This argument progresses to the subject of their relationship and you can see how Rodolpho has put pressure on their relationship: Eddie-They mustve seen every picture in Brooklyn by now Beatrice- When am I gonna be a wife again, Eddie? Eddie replies to this by saying: I aint been feelin good. They bother me since they came I think that the real reason for their troubles is because of Eddies love for Catherine above Beatrice. Eddie realizes this deep down inside himself even though he wont actually admit it to himself. Before Rodolpho arrived Eddie could live lying to himself that he was not obsessed with Catherine. But when he sees her with Rodolpho his feelings become so strong that he cannot go on lying to himself. A reader/viewer of the play can see this happening and so great tension is brought to the play. Although Rodolpho does not physically cause them to argue he brings tension to the story this tension causes arguments and puts great pressure on many relationships. Other relationships are affected such as Eddie and Catherines, which by the end of the book is almost non-existent. Catherine loves Rodolpho and Eddie finds this very hard to handle because he wants all her attention and he is jealous of Rodolpho. Eddie (to Catherine): I dont see you no more. I come home and youre runnin around some place (with Rodolpho) This is the reason for Eddies dislike of him. Eddie tries to prevent Catherine from going out with Rodolpho and this causes arguments between them. Eddie tells Catherine of his theory as to why Rodolpho wants to marry her: Eddie: Katie, hes only bowin to his passport.